H&M : Image & Products with Social Media!

 

H&M stands for H & M Hennes & Mauritz AB. Erling Persson is a founder of H&M company in 1946 and established his first shop which name Västerås, Sweden "Hennes” (means; for her and/or hers) in 1947. In 1948, Erling Persson collaborate with Mauritz Widforss and the name of shop changed from “Hennes” to “Hennes & Mauritz” (H&M).

H&M is a multinational retail-clothing company for women, men, teenagers and kids. H&M is a Swedish company with “controls the steps of production, from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia.” (Wikipedia, 2014). There are a great number of the H&M companies in 53 countries and 2,325 stores around the world. H&M is the second largest global clothing retailer behind Inditex (Zara).

According to “McKinsey Global Institute in 2012”, H&M company use Social Technology and Media for marketing and sales development and interaction with customers to build customers service.

H&M Company established a few social media for entering online media world such as Website, Facebook Fans Page, Instagram, Pinterest and Twitter. Based on Marketing and Sales Development, customers be able to find out the newest and latest products, sale and promotion, news and career in those social media. Consequently, customers are able to increase their time management in shopping. They do not have to go to the store, they can buy directly from the website.

Official Website

Twitter

Moreover, H&M entered the online media such as YouTube for advertising platform to develop their sales, marketing and products. Such as advertisement for upcoming products "SPRING Women 2014".

 

http://youtu.be/VDsLMLjVsD8

Because of social Media, H&M is increasing their customer’s services. In twitter and Instagram, customer is able to ultimately communicate with company for what they feel, what they want, and what kind of advice that could be benefit for company. For example, customers posts some comments and photos about H&M products. Owing this, it easier for the company to escalation to improve their product with interaction between company and customers for company successfully.

 

 

                                                                                                                                                         -MEL-

 

 

 

References

 

McKinsey (2013). The social economy: Unlocking value and productivity through social technologies.

 

http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy

 

http://en.wikipedia.org/wiki/H%26M