Monday, 25 August 2014

ENTERPRISE BLOGGING: "BBC "

The British Broadcasting Corporation is public service broadcasting statutory corporation. On 18 October 1922, John Reith founded BBC and Tony Hall as a CEO. One of the operational business division in BBC is BBC News. BBC News is the world’s largest broadcast news organisation who has responsible to gather and broadcasting of every news, information, knowledge, and current affairs. On 16 April 2013, BBC News was named by James Harding as Director of News and Current Affairs. The department generates approximately 120 hours of television output and radio each day and conserves 44 foreign news bureaux, as well as online news coverage, and has sources and correspondents in every country.
 

 How is BBC doing blog externally and internally?

BBC is doing blog externally for providing news and information about specific topic, identifying new ideas and finding out about new information that the validation of the information is trustworthy. Moreover, BBC is building communicating with readers in this blog. In addition, the relationship between stakeholders and investor has been developing and engaging on common issues.

 
In addition, BBC blog is collecting feedback and comments from readers about their ideas and opinions.

 
 On the other hand, BBC is doing blog internally for sharing newest information, insights and developments in definite areas, discuss timely problems, visibility for subject matter experts, sharing ideas between internal workers communication, describe individual thought in community and social events.
 
BBC has an official website http://www.bbc.com/ use platform integration such as mobile devices for BBC News. It provides useful information, crucial news, education, social events and integrating into others valuable website.
-MEL-
 
References
Bradley, A. 2009. "The Six Core Principles of Social-Media-Based Collaboration" Gartner, Inc.
McKinsey (2013). The social economy: Unlocking value and productivity through social technologies.
 
 
 
 

 

 

 
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2 comments:

  1. Bader Alhomoud26 August 2014 at 03:58

    Hello Merry,
    Yoy mentiond useful information about BBC, it is a good post. Well done.
    please read my blog if you get a chance:
    http://b0di.blogspot.com.au

    Regards,
    Bader

    ReplyDelete
  2. Andre Hitchman28 August 2014 at 22:20

    Interesting to see how the BBC is using blogs internally for knowledge sharing among other things.

    I wrote a blog about one of their external efforts. Take a look.
    http://andrehitchman.wordpress.com/2014/08/18/cmon-cmon-cmon-chameleon-insight-into-social-media-used-at-the-bbc/

    You mentioned the "BBC blog is collecting feedback and comments from readers about their ideas and opinions."

    Question: Do you have any supportive evidence that shows the BBC acting on( using) these comments and ideas they've collected?

    ReplyDelete

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