The
British Broadcasting Corporation is public service broadcasting statutory
corporation. On 18 October 1922, John Reith founded BBC and Tony Hall as a CEO.
One of the operational business division in BBC is BBC News. BBC News is the
world’s largest broadcast news organisation who has responsible to gather and
broadcasting of every news, information, knowledge, and current affairs. On 16
April 2013, BBC News was named by James Harding as Director of News and Current
Affairs. The department generates approximately 120 hours of television output
and radio each day and conserves 44 foreign news bureaux, as well as online
news coverage, and has sources and correspondents in every country.
How is BBC doing blog externally and internally?
BBC is doing blog externally for providing news and
information about specific topic, identifying new ideas and finding out about
new information that the validation of the information is trustworthy.
Moreover, BBC is building communicating with readers in this blog. In addition,
the relationship between stakeholders and investor has been developing and engaging
on common issues.
In addition, BBC blog is collecting feedback and comments
from readers about their ideas and opinions.
On the other hand, BBC is doing blog internally for
sharing newest information, insights and developments in definite areas, discuss
timely problems, visibility for subject matter experts, sharing ideas between
internal workers communication, describe individual thought in community and social
events.
BBC has an official website http://www.bbc.com/ use platform integration
such as mobile devices for BBC News. It provides useful information, crucial
news, education, social events and integrating into others valuable website.
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References
Bradley, A. 2009. "The Six
Core Principles of Social-Media-Based Collaboration" Gartner, Inc.
McKinsey (2013). The
social economy: Unlocking value and productivity through social technologies.
PEPSI: “The Best Drink Created Worldwide” With Enterprise 2.0
During hot weather, the thing I want isa drink. I prefer to choose soft drink. One of soft drink that I like Pepsi. Eitherit'sPepsi, PepsiBlue, or PepsiMax. I willfeelvery frosty and fresh.
"Taste that beats the others cold!" (Pepsi Quotes)
This week, I will describe and explore how Pepsi Company employs Enterprise 2.0 Social Technologies to it's product marketing and sales management strategies.
In 1893, Caleb Bradham introduced Pepsi as "Brad's Drink" in New Bern, North Carolina, United States. Caleb Bradham made this drink at his drugstore where it was sold. At that time, The drink was later labelled Pepsi Cola. Pepsi Cola is from the digestive enzyme pepsin and kola nuts, also included vanilla and sugar as the recipe. "Caleb Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy".
How Pepsi uses Social Media for Marketing?
From video above, as we can see Pepsi company perform "Refresh Project" for everyone which is the customer for giving reviews their idea to make the world better with slogan “Every Pepsi refreshes the world". This video has purpose to create the better world by combining the idea of the people who participated and Pepsi product. It is one of the marketing strategy conducted by Pepsi Company.
Boosting Marketing and Sales with Social Media
Pepsi uses three social media to do marketing strategies to its customers. The three social media consists of Official Website, Facebook and Twitter. Pepsi is doing sales marketing to explain the wide range of products offered and marketing strategies according to market segmentation. Customers can get clear information about the products through of these social media.
On Twitter, Pepsi is doing sales and marketing
by always posting about interesting pictures for attracting customer to buy and
promote their product.
Another example is providing free
product and undertaking collaboration with other company (such as 7Eleven) for
sales and marketing their product with Twitter as a social media.
Supercharge Effectiveness in Company? "Yeah, It can do that too"
Socialtechnologycan supportstaffworkperformancesandincreasethe effectivenessandproductivityinthe workenvironment.Thisblogwillexplainthe advantagesandbenefitsobtained bycompaniesthatenhance the performanceandeffectiveness ofstaff in work place byusingone of thesocialtechnology. It called "Lotus Notes".
What is Lotus Notes?
In 1989, IBM Notes was build and created by Lotus Development Corp. "IBM Notes (formerly Lotus Notes) and IBM Domino (formerly Lotus Domino) are the client and server, respectively, of a collaborative client-server software platform from IBM." (Wikipedia)
IBM Lotus Notes is an application software platform as a social technology tool. Lotus Notes is used for productivity, database management, email and collaboration. Lotus Notes have 1,000 new features and support web services Lotus. Lotus Notes can be used as a stand-alone application or as the client software for Lotus Domino networked applications on Windows, Linux and AIX platforms. Lotus Notes also provides standard Web browsing and secured access to Web-enabled applications. In addition, Lotus Notes allow a company for billing process. The client be able to access this tools.
Effectiveness and Productivity
1. Synchronized Distributed Databases
Single point of access to everything staff or company need for assisting everything work has done properly and right time, including calendars, email, business application, etc.
Lotus Notes provides industrial-strength replication capability, which synchronizes databases distributed in multiple locations and to mobile users. For The Notes Name & Address Book provides a central directory for all resources and a great number of features have been built using macro language and LotusScript, a Visual Basic-like programming language.
According this statement, it can "getting communities to work for community at company" (Participation) and "community validates and organizes Content" (Transparency) to encourage productivity in the company.
Example: Syncing contacts between Salesforce and IBM Notes.
2. Collective Effort
Give the authority for staff or communities to work with people right at the point of context of work with social tools weaved into the work experience, allowing them to pivot to the tool they need, such as presence awareness, instant messaging, share their ideas about their tasks and jobs and business cards.
Example: (a) Receiving a task in CoWorkingPlace
Example: (b) Tracking emails to Customer Relationship Management (CRM) contacts and accounts
4. The Father of Groupware
"Lotus Notes is often considered the father of groupware, because it was the first to popularize a development environment around groupware functions". Based on this, allintegrated by Lotus Notes andfacilitateleaders/managers/supervisors tocheckall the work in the company. It is more streamlined and effective.
The Lotus Notes client was decoupled from the Notes server, which was renamed Domino in 1996. Domino is Internet compliant. Web browser can be access Domino. The Lotus Notes client also contains a browser, which can download Web pages and maintain them as Notes documents. "Part of the flexibility of Lecture Notes is that you can build both Notes client applications and applications that are accessed through a Web browser. Domino has a built-in HTTP server that renders content based on normal HTTP requests. Domino takes the application's design and data and renders it into HTML "on the fly" for the browser."
Moreover, Lotus Notes offers advanced replication technology to enable communities to work with email and applications even when disconnected from the network.
The Company Who Use Lotus Notes
"Lets you tailor your work environment with widgets that bring social communities that are important to your job, both within the enterprise and across the Internet, right into your peripheral view."
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REFERENCES
Bradley, A. (2009). The six core principles of social-media-based collaboration. Gartner, Inc.
Blog is an shortened word used for term Web log or Weblog. Blog used for describing a great number of information on wider categories or specific topics, online journal where an individual, group, or organization. Blog presents a records of activities, beliefs, thoughts and many features. For instance Videos, Images, Blog Posts, Links to a few others websites, Comments from readers.(Encyclopaedia Britannica, 2014)
Blogging is each skill to create, run, and manage a Blog. Blogging is consists of Writing, Share Ideas, Skills Like Search Engine Optimization, Marketing, Editing Posts, Publish Posts, Designing, Communication with readers, and Maintaining the blog.
"Who" are the users?Individual, Group, or Corporation.
"Where" to start "When" starting a blog?
Blogger
.a blogging service for people to start a free blog. It is owned by Google and based on HTML, CSS, javascript, and XML.
WordPress
.a blogging platform for people who want to start a free blog. It uses WordPress CMS for management and based on PHP and My SQL.
"Why" blog is important?
Blog have many benefits and purposes in many term of platform. In term of business platform, Blog is one of media communication between buyers and sellers. " Blog serves both purposes by giving business insight to the buyers community and networking/telecommunications solutions sellers." (Communication Today, 2012)
Furthermore, blog is easy to manage as a marketing tool and a less expensive of process marketing in term of business. In addition, Blog is media for sharing information individually to express their hobbies or interest.
"How" to success in Blogging?
.Find out your purpose and goal to create a Blog.
.Good design with great template, theme, draft, layout and background for first impression.
.Fresh and interest content and features.
.Engaging readers with communication skills such as asking questions and making fast response by commenting and respecting their opinions.
.Participate in others blog and communities in order to share and discuss some useful information for your blog.
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